Digital Marketing Workshop Series


Each workshop will occur on the third Wednesday of each month. Please check the INSTIG8 calendar page for locations.

You can register for all sessions or just one.

January: The Modern Marketer’s Toolkit
Date: January 18, 2017
Mondolian: Meryl Robinson, Coordinator
can’t quite squeeze eleven workshops into one, but we can at least give you an overview of the series, the digital tools at your disposal, and how they all work together. Facebook, SEO, emails, analytics… everything gets a mention here.
February: Boosting Your Business: How to Leverage Relationships with Facebook
Date: February 15, 2017
Mondolian: Catherine Hays, Digital Producer
With 1.86 billion monthly active users, it’s clear to see why Facebook is still one of the best ways to reach, engage, and grow your following. Learn about the current trends, best practices, and tips for managing a Facebook business page.
March: No Budget Video: Make Videos that Work Online
Date: March 15, 2017
Mondolian: Luke Stafford, Chief
You don’t need to break the bank to create powerful, effective video content for your business. Get some insider tips on how to shoot video and utilize it wisely — even using just your phone.
Sweet Tweets: How to Leverage Twitter for Business
Date: April 19, 2017
Mondolian: Bernie Smigel, Content Creator
Is your business a good fit for Twitter? This workshop covers the basics of using Twitter for business, types of content to use on Twitter, and strategies for driving engagement.
May: Insta-Savvy in a Snap: Finding the Right Angle for Your Business on Instagram
Date: May 17, 2017
Mondolian: Alison Pierre, Content Creator
Whoever said “a picture’s worth a thousand words” sure wasn’t kidding. Learn about Instagram’s place in your digital toolkit, and how to put it to use as a way to engage your audience.
June: Don’t Hide From Google: How to Win Users and Influence Search Results
Date: June 21, 2017
Mondolians: Myles Dumas, Analyst & Nick Betit, Systems Manager
When you want to find something on the web, chances are you’ve resorted to Google once or twice. Learn about the strategies and trends behind search engine optimization (SEO), the art of raising your business on that list of Google search results that’ll help your website get found.
July: Using Keywords to Unlock Profits: the Fundamentals of Google Adwords
Date: July 19, 2017
Mondolian: Georgia Pearson, Digital Advertising Specialist
Keywords, queries, CTR — the world of paid search ads gets technical, quick. Get the rundown from our digital advertising specialist, Georgia, on everything from planning the right campaigns to keyword bidding.
August: Email Marketing: Why You Need It & How to Do It Right
Date: August 16, 2017
Mondolian: Meryl Robinson, Coordinator
When it comes to email marketing, everything matters: what you say, how you say it, who you’re sending to, and even at what time. So before you press “send,” get the insight from Meryl on some of the best practices.
September: Turning on the Digital Megaphone: Tools for Influencers
Date: September 20, 2017
Mondolian: TBD
On social media, your personal brand is every bit as important as that of your company’s. Before prospective clients and partners find you online, hear about the best ways to build your digital credibility as an online influencer.
October: Knowledge is Power: Using Data & Analytics in Marketing
Date: October 18, 2017
Mondolian: Nick Betit, Systems Manager
The best marketing strategies are ones that make decisions with data. This workshop covers the basics of Google Analytics, data reporting, and what to look for in the influx of numbers and pie charts as you create an adaptable digital strategy.
November: Public Relations Gets Digital: An Introduction to Modern PR
Date: November 15, 2017
Mondolian: Erica Haye, PR Specialist
In advertising, you don’t need anyone’s help to talk about your brand — but how do you get others to praise your business? Get the scoop from our PR specialist on the best ways to develop your PR strategy in the digital age.
December: 5 Digital Trends for 2018
Date: December 20, 2017
Mondolian: Luke Stafford, Chief
To succeed digitally, you have to go with the flow. We’re wrapping up our series of workshops with a look ahead at the top digital trends for 2018.