Tech tools to help small businesses better manage people and projects
Date: September 19, 2017
A workshop presented by Bob Lawson, Founder of Sustainable Digital
This workshop will introduce participants to several simple and inexpensive software tools that can help them better manage projects by organizing project materials, developing group task lists, and setting deadlines. At the same time, you will learn about tools that facilitate team communication to help your staff work collaboratively on projects, regardless of location.
About Bob Lawson and Sustainable Digital:
Sustainable Digital was founded by consultant Bob Lawson to assist nonprofits and small businesses in the fast-changing fields of technology and online communication. Bob has held leadership roles at 6 internet startups in the US, Switzerland, Italy, and Spain where he has focused on technology, marketing, and operations. More about his company can be found at www.sustainabledigital.com.
Turning on the Digital Megaphone: Tools for Influencers
Date: September 20, 2017
On social media, your personal brand is every bit as important as that of your company’s. Before prospective clients and partners find you online, hear about the best ways to build your digital credibility as an online influencer.
Knowledge is Power: Using Data & Analytics in Marketing
Date: October 18, 2017
The best marketing strategies are ones that make decisions with data. This workshop covers the basics of Google Analytics, data reporting, and what to look for in the influx of numbers and pie charts as you create an adaptable digital strategy.
An Introduction to Social Media Advertising
Date: November 15, 2017
It seems like everybody and their dog is on Facebook, which makes it perfect for growing your audience and building brand awareness. At this workshop, learn how to make effectual Facebook ads and how to make sure they get in front of the right eyes.
5 Digital Trends for 2018
Date: December 20, 2017
To succeed digitally, you have to go with the flow. We’re wrapping up our series of workshops with a look ahead at the top digital trends for 2018.
Stuff to make SEO work better:
INSTIG8 the region’s center for quality entrepreneurship training, scale-up services, and innovation.
INSTIG8 is a BDCC initiative located in Windham Region and initially sponsored by the Windham County Economic Development Program (WCEDP).
This program strategically fosters a safe environment for creative entrepreneurs to try, fail, learn, build, explore, and connect to other like-minded individuals while developing their business concepts and models.
It’s a series of workshops, events, and co-working. INSTIG8 will be the catalyst for engaging, business-minded, creative community of entrepreneurs, innovators, and instigators.
Why is this work a benefit to the region?
- Entrepreneurship and innovation leads to new businesses and job creation
- Higher levels of entrepreneurship gives people employment choices
- Ideas lead to new combinations of existing concepts which lead to business creation