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Launch Pad: Your Brand Starts with a Story: Developing Authentic and Effective Messaging and Aesthetics
July 9 @ 6:00 pm - 7:30 pm
An 8 Week Group Consulting Program for Prospective, New, and Seasoned Entrepreneurs
Presented by the BDCC and Chris Gagné of Vermont Therapy & Consulting
Limited to 15 Applicants, Free Admission. Please complete the sign up form below.
Bring your business concept or questions through our innovative group consulting process, and emerge on the other side with a thorough business plan, more management skills, and a fuller understanding of the risks and tasks ahead. We will cover enough basics to support new and prospective businesses, and we will work with enough depth to support existing businesses considering changes or growth. Group sessions will offer a mix of instruction, group discussion, and optional homework.
If you’d like to attend only one or a few of the sessions, please still fill out the form and express your interest. This Instig8 Cohort Program is built for full-program attendees, but we will follow up with you if there is enough space to allow you to attend a session of interest. Get on the waiting list for single session sign ups, which will become available after June 4th.
Apply for the Series Here
All sessions are 90 minutes and start at 6pm sharp at the BDCC, 76 Cotton Mill Hill, Brattleboro, VT.
In this Session:
In a very interactive workshop, we will examine your core value proposition and consider how to best illuminate this using your story and your passion. We will refine your customer-facing brand using language, color, style, emotion, and identity. Incorporate your brand tone broadly across business activities to offer a durable and polished impression, using product design, pricing strategy, marketing efforts, and customer interaction standards.
Tues. June 18 – The Basic Tools of Entrepreneurship: Planning, Finance, Entities and Taxes.
Tues. June 25 – How to Start Your Own Business: Formation, Execution, Management, and Exit Planning.
Tues. July 2 – Location, Location, Vermont: Utilizing the Unique Benefits of Locating a Business Here.
Tues. July 9 – Your Brand Starts With a Story: Developing Authentic and Effective Messaging and Aesthetics.
Tues. July 23 – Building Systems and SOPs to Support Workflow and Workforce.
Tues. July 30 – Fulfilled Expectations Create Trust: Principles of Risk Management, Quality Programs, and Service Standards.
Tues. August 6 – Supported Self-Assessment and Participant Case Study Presentations.
Tues. August 13 – Once You’re In Business: Continuous Improvement, Growth, Financial Monitoring, and Damage Control.
Questions: instig8@brattleborodevelopment.com