Market Segmentation
Market segmentation is the process of dividing the population into subsets based on identifiable homogenous traits to develop an appropriate strategy to target each of them. It is beyond ad…
Market segmentation is the process of dividing the population into subsets based on identifiable homogenous traits to develop an appropriate strategy to target each of them. It is beyond ad…
Market positioning is a strategic process of establishing an identity for your brand to influence consumer’s perception of your products relative to your competitors. A good positioning strategy requires consistency…